Handbook of Design Thinking, di Christian Müller-Roterberg
“Abstract. Design Thinking is a customer-oriented innovation approach that aims to generate and develop creative business ideas or entire business models. In this book, you’ll learn all about Design Thinking from a business perspective. Along the design thinking process you will find countless tips, recommendations, checklists and tools to successfully generate and develop business ideas.”
Il libro fornisce un’introduzione al Design Thinking, un approccio alla innovazione customer oriented che ha lo scopo di generare e sviluppare idee di business creative e modelli di business.